Corporate Event Planning 101: Types, tips, and tricks

For corporations from a variety of sectors, corporate events are an essential tool to help increase employee morale, engage donors, raise funds, and connect and build a rapport with your customers and potential clients to help you reach your sales objectives. 

At Cor- Events, our executives are experts at managing and planning a variety of different events, that can help any organization reach its objective:

• Appreciation Events: Stepping outside your routine and finding opportunities to show your employees or clients how much you appreciate them are essential for company moral and increased client engagement. Hosting appreciation events demonstrate your commitment to their wellbeing and happiness, and your gratitude for their work and investment in your company. These events allow employee and clients to gather in an informal setting and build a rapport and good working relationship.  The key to successful employee events is creative activities, and really thinking about what your target audience would enjoy. Some interesting ideas include sports outings, lunches, holiday exchanges, award ceremonies, happy hour, and many more. 

• Team-Building Events: Employee loyalty and productivity is directly linked to the level of comfort and happiness they feel every day are their place of work. Team building events help your employees connect on a more personal level and become more engaged at work. Contact us to help us plan your next company team building event that will help break the ice and help your employees get to know each other. 

• Tradeshows: If you are in a niche industry, tradeshows help your company raise awareness amongst your target audience and establish a presence in the industry. The key to planning and leveraging these engagements are building a strong presence at the tradeshow with an engaging and informative booth, participating in key panels as experts and ensuring that you include an element that makes your standout in the crowd. 

• Seminars and Conferences: Whether a simple webinar or a large-scale conference, corporate events hosted by your company for your clients are an innovative way to help establish yourself as an expert and continue to deepen your client’s knowledge of your products and services. Choosing the perfect location, developing engaging content and building a comprehensive supplemental event schedule are imperative to the success of your conference, and to make sure your clients come back year after year. 

• Product Launches: Building momentum and excitement around a new product is an important aspect of marketing the product to your potential customers. Planning the perfect product launch event that highlights the product but is also enjoyable for customers and fans is imperative. 

• Fundraising events: From galas to lunches, to ribbon cuttings and more, events are an important tool used by organizations for donor engagement and to raise funds and build a relationship with potential donors.  

• Shareholder or board meetings: Properly preparing for board or shareholder meetings is imperative for successful sessions and successful outcomes. From detailed agendas to preparation materials and presentations, ensuring your think through what you want to accomplish is imperative to board meeting success.